According to studies, up to 70% of B2B contents go unused. This only demonstrates that businesses may be producing a large amount of content, but not necessarily the ones that customers need. In order to address this issue, it is vital for marketers to rethink their strategies and invest in the creation of evergreen content — one that stays relevant for readers long past its publication, allowing traffic to grow over time.

 

Tips for Writing Evergreen Content

 

• Choose Topics that Stay Relevant

In order to truly make your content evergreen, first choose a topic with persistent traffic potential, such as “how to” explanations or advice, answers to FAQs, and common industry concepts that readers may find confusing or difficult. To this end, look on your site and see what topics have retained a high level of traffic over time. From there, look at related topics that you can cover.

 

• Avoid Using Specific Dates, Events, or Trends

Using current dates, events, and trends may shorten the lifespan of your content. For example, anything about the outlook on COVID-19 for a certain year may not be evergreen, as users may stop searching for them after a certain period has lapsed because they might assume that it is outdated.

 

• Write for Ordinary Readers

Experts are less likely to be searching for help, making your audience primarily beginners. With this, you’d want to generate content aimed at them, and avoid using technical and highfalutin words that they might not understand well.

Relevance of Evergreen Content

 

• Boosts Search Rankings

According to experts, 75% of people never scroll past the first page on a Google search, which means that you need to rank on page 1. Creating evergreen content in an area where your company is an expert at can help you with this, since Google recognizes your expertise, authoritativeness, and trustworthiness score. By creating evergreen contents in your field of expertise, you can increase your chances of ranking in the first page.

 

• Helps Your Business Stay Relevant

Evergreen contents have for their purpose one thing — for users to have access to information that can stay relevant over time. By creating this type of content, they are more likely to stay on your page longer as they read through your relevant articles. In the long run, this will help you lower your bounce rates, boost your overall search rankings, and keep your brand relevant in the digital space.

 

• Results in Higher Organic Traffic

Organic traffic is the number of people who paid your site a visit after finding you on search results rather than through an ad. Since evergreen contents usually answer questions, there will be a sustained level of interest even after the lapse of a certain period of time. As people continuously research on topics connected to your article, the more likely they are to find your site, boosting your organic traffic.

 

How to Build Quality Evergreen Contents

 

• Engage in Reputation Management

Agencies for reputation management in Dubai will not only help you create timely contents that will stay relevant, but they will also ensure that what you write is consistent with your brand. This will help you generate more leads, retain old customers, and improve your image in the long run.

 

• Invest in Social Media Management

Companies that specialize in social media management in Dubai, a fast-growing market, will help you increase brand awareness among your target market as they leverage social media channels to make your contents widely known. 

 

Build quality evergreen contents with the marketing experts at Be Unique Group and keep your brand relevant. For more information, https://www.beuniquegroup.com/contact-us/.