Facebook is Changing!

Facebook has unveiled a new logo to set its parent company apart from the social media platform.

The update looks to reflect the company’s evolution from being just a single social application to a complete provider of a suite of solutions such as the Facebook app, Messenger, Instagram, WhatsApp, Oculus and others.

Facebook mentions “the new brand system uses custom typography, rounded corners, open tracking and capitalization to create a visual distinction between the company and app.” The logo is also designed to be responsive to its context and environment. Instead of having a single color, it will take the color of each brand, creating a common synergy between the company and subsidiaries.”

The new brand system is built on three design fundamentals:
Clarity –  Portraying a company that simplifies and builds understanding.
Empathy –  A structure that is respectful of both content published and it’s environment.
Creating space –  Design that promotes individuals and their message.

The Facebook app itself will retain its own branding. In a separate blog post, Facebook CMO Antonio Lucio said: “This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.”

With the idea that people MUST know which organizations make the products they are using, Facebook has started to add a company endorsement to all of its products and services. In June this year, it began including “From Facebook” within its family of applications. Over the coming short few weeks, the new brand will be rolled out on its products and marketing materials, including a new company website!