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Campaign Set-Up & Optimization
August 10, 2016
Article Overview
10min readCampaign Set-Up & Optimization
Once a campaign is set-up and running in the very first few days we’re able to see which additional terms and keywords we can target that customers are searching, giving us more reach and areas to capture your perfect clients.
Landing Page Optimization
Creating a landing page which is not only SEO optimized to help reduce your cost as much as possible, but also user friendly to convert customers. Landing page(s) convert on average 20-30% more than someone going directly to a website, we create landing page(s) that are not only unique but deliver results and high click through rates i.e. the amount of people visiting and converting is high.
Campaign Optimization
Making sure your campaign’s keywords are correctly managed i.e. with low cost-per-clicks and likewise the ad copy is attracting customers not only by appearing at the top of the page of Google (above your competition) but also in such a way it drives people to be curious enough to click and inquire about our landing pages.
