Feasibility Study

PLACING YOUR BUSINESS IDEAS FORWARD

In-Depth Feasibility Study
For Your Restaurant

All businesses start with a foundation backed with data from analyzing research and understanding the market landscape.

  • 30+

    Years
    Experience
  • 40+

    Employees &
    Growing
  • 500+

    Successful
    Projects
  • 4

    Offices Across
    The Globe
how we do it

Comprehensive & Full-Detailed Feasibility
Studies For Smarter Decision Making

We take pride working with industry experts in the field of hospitality. Their wealth of experience allows us to conduct a feasibility study that’s extensive and client-centric.

  • Defining
    Opportunities

    Analyzing your opportunities and acknowledging your market challenges helps us define your business proposition better.

  • Examining Your
    Business Environment

    Through a comprehensive study of your business environment, we identify your competitors and develop solutions to help you dominate your market.

  • Strategic
    Decisions

    With the necessary data gathered from the feasibility study, we will enable you to make sound, guided, and strategic decisions for your business.

Explore And Analyze Your Business Opportunities Better

LAYING THE GROUNDWORK FOR A SUCCESSFUL AND PROFITABLE RESTAURANT BUSINESS.

At Beunique hospitality, we connect your ideas and our expertise to bring together an exclusive restaurant into business. Below are the steps involved and we perfect each of them to bring your dream to reality

  • 1. Preliminary Market Analysis
  • 2. Leveraging Your Market Potential
  • 3. Forecasting Your Financials
  • 4. Evaluation And Consideration

01 Preliminary Market Analysis

This is a critical stage in conducting a feasibility study. Gathering key information from your targeted market, including the demographics, competitor research, and obtaining substantial feedback from different significant figures in the community will help you address any gaps or problems that you may encounter when establishing your business

02 Leveraging Your Market Potential

The information gathered during the preliminary research is used to analyze your market potential. We then take advantage of this knowledge to come up with solutions and ideas that help make your restaurant become a relevant part of your community. This can be achieved by providing solutions that will meet your needs. Ultimately, this leads to creating your business model.

03 Forecasting Your Financials

At this stage, we work with you to project the costs you’ll be spending on implementing your business model- including overhead costs and marketing expenses. This also includes your projected ROI or return of investment. External market conditions are also considered. Overall, forecasting your restaurant’s finances will provide you with an outlook to what’s expected of your business’ finances moving forward.

04 Evaluation And Consideration

Once every single detail of the feasibility study is conducted, it’s now time to review, consider, and decide. This stage perhaps is the most critical as the decision will ultimately determine the next course of action. Restaurant consultants offer a seasoned perception and a different angle in reviewing data. The insights that consultants provide allows business owners to make sound decisions based on data gathered from the feasibility study.

Happy Clients

  • Amira’s Deli, The Pointe

    Amira’s Deli, situated at The Pointe, Palm Jumeirah, boasts of its fusion cuisine - American Deli and European bakery. Our team at Be Unique Hospitality was tasked to engineer their menu to fit its unique concept. Moreover, we also arranged recruitment and staff training for the restaurant.

    • 5-star rating in Tripadvisor
    • Consistent positive reviews
    • Designed a unique and wide selection menu that infuses French, American, other international cuisines.
    View Case Study
  • Logma

    Logma is an Emirati food restaurant that has branches in Box Park, Al Wasl Road, Mirdif City Center, and Dubai Mall. Their Riyadh branch is also opening soon. Be Unique Hospitality conducted superstar staff training for the employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling.

    • Improved staff performance and received positive feedback from dine-in customers through Zomato (4.3 stars) and Tripadvisor (4.5 stars)
    • Nominated for MENA restaurant awards for 2019 and 2020
    View Case Study
  • That Cafe, Abu Dhabi

    That Cafe is a 2-storey cafe with outdoor seating, located at Al Bateen, Abu Dhabi. They are known for their gluten-free, and vegan options. Be Unique Hospitality provided a full service for That Cafe, from its early conception, menu design, interiors, recruitment, staff training, and actual operations.

    • Developed a wide range of menu options from breakfast meals, desserts, and vegan and gluten-free options
    • 4.2 stars in Google Reviews
    View Case Study
  • Nene Chicken

    Nene Chicken is a Korean fast food that specializes in Korean-style fried chicken. They are located near Ski Dubai’s Foodcourt, Mall Of The Emirates, Dubai. Be Unique Hospitality has been part of Nene Chicken right from the beginning. As their consultants, we helped them in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

    • Attracted high-volume customers in MOE and around Dubai
    • 4-star rating in Zomato
    View Case Study
  • Majlis Al Sultan

    Majlis Al Sultan is a contemporary Middle Eastern restaurant located on Al Wasl Road. We were part of the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. We guided the restaurant owners in actualizing their dream restaurant. Today, they are one of t he most sought after food establishments in Dubai.

    • Awarded Favourite Middle Eastern Restaurant 2019
    • Included in the Top 50 Lebanese Restaurants in Dubai
    • 5 Star Rating in Tripadvisor
    View Case Study
LEARN MORE

Frequently Asked Questions

  • How long does it take to conduct a feasibility study?

    With Be Unique Hospitality, it takes 45 working days to complete a feasibility study. But in most cases, go beyond what’s expected and deliver it earlier.

  • I believe I already know everything about my business. Do I still need a feasibility study?

    Starting any type of business without conducting a feasibility study is like diving headfirst into concrete—any venture whether big or small needs to have proper research conducted before actually pursuing it.

  • What will be my role during the feasibility study?

    Your vision and your business ideas are central to the feasibility study. Our business experts will be with you throughout the whole process. We make sure that your input is considered and you’ll be informed with every significant detail of the study.

  • What If my restaurant idea is not economically feasible?

    The goal of conducting the feasibility study is to ensure that your restaurant is profitable, scalable, and if needed, suitable for franchising. We will be helping you make business decisions that influence your profitability may it be a change in location or an overhead adjustment.

  • Is a feasibility study also a business plan?

    No, a feasibility study should not be considered as a business plan. Feasibility studies are necessary to create an effective business plan. Similarly, business plans are developed once a business opportunity is determined- which can only be done through a feasibility study.

  • Can a feasibility study help me condense my target population?

    Definitely! Part of an effective feasibility study is determining the target market and its population. By having extensive information about your target consumers, it will be easier to adapt to the aspects your restaurant needs to cater to these customers.

Testimonials

Campaigns & Strategies Designed To
Exceed Client Expectations

Be Unique Hospitality conducted superstar staff training for our employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling. With their help, we have been nominated twice for the MENA awards in 2019 and 2020.

Be Unique Hospitality was with us since the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. The team guided us in actualizing our dream restaurant. Today, we are one of the most sought after food establishments in Dubai. We were also awarded Favorite Middle Eastern Restaurant in 2019.

Be Unique Hospitality has been part of Nene Chicken right from the beginning. As our consultants, the team helped us in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

The team at Be Unique Hospitality provided a full service for us at That Cafe, from concept creation, menu design, interiors, recruitment, staff training, and actual operations. Today, we are a well-loved establishment with customers flocking from different emirates.

Be Unique Hospitality was tasked to engineer our menu to fit our unique concept. They designed a unique and wide selection menu that infuses French, American, other international cuisines. The team also arranged the recruitment and staff training for our restaurant.

Strategic And Target Oriented Research

Your Future Success
Is Our Reference

We have over 3 decades of experience working with clients and turning dreams into reality. From Bars, Spas, and Hotels we have stood with each of our clients from day one to ensure their dreams come true!

Be Unique Group