Article Overview
10min read
California Pizza Kitchen
California Pizza Kitchen wanted to increase Facebook Fan Page engagement and growth via social media presence from regular postings both daily on Facebook, Instagram & Twitter, drive more online engagement to each of the social media platforms, increase orders via dine-ins at all CPK branches with measurable results, promote the newly designed and modified menu dishes and menu as a whole
- Overall Facebook Fan Page Growth grew from 1,500 fans to 3-4,000+
- New menu was a big hitter, the new dishes were requirements at dine-ins primarily at the MOE (Mall of Emirates) branch.
- Database gathered of 1,000+ people to use at later email marketing promotions.