In digital marketing, optimization doesn’t have to be a scary word. Perhaps the phrase conjures up images of search engine optimization (SEO) and SEO agencies.

Or perhaps you think of optimization as robbing your marketing of all creativity. In reality SMO (social media optimization) is a completely different game.

Because, while most businesses are on board with social media, many fail to make simple changes that could improve their performance significantly. The good news is that improving your social media presence doesn’t have to mean sacrificing your brand’s personality or creativity.

We’ll go over 5 simple social media optimization techniques for both big and small businesses in this guide.

 

Improve your Social Media Profiles

Take the time to consider the visual perception of the company’s social profile to help the audience form a positive impression. One of the first things someone notices about you is your profile picture. This should be the company’s logo, as it helps to establish brand recognition. 

Make sure the company name is visible on the logo, and that it is legible on all digital platforms, including mobile, tablet, and desktop. Choose a username that is short enough to be easily searchable and available across all social media platforms to make it easier to find online. 

Finally, when it comes to your company bio, include as much detail as possible. This can include the company’s website, phone number, email address, and a brief description of the company’s products or services.

 

Make your Content Quality Driven

With the average online attention span continuing to dwindle, it’s critical to keep your company’s social-media content simple and to-the-point. 

You can use different types of marketing techniques like curated content, where you get other sources across the web to help market your product or service, or you can highlight important keywords in bold

• using bullet points and subheadings to help separate topics or supporting arguments 

or you can use different types of marketing techniques like curated content, where you get other sources across the web to help market your product or service. As a result, you create a domino effect that increases coverage and reach.

 

Plan When to Post Effectively

It’s critical to determine the best time to post your company’s content on each social network, as each platform operates differently depending on the audience and behaviors of the social profile. 

Customer interaction varies depending on the audience’s time zone, the types of engagement options offered via social platforms, as well as the frequency with which content is posted and how often it is seen or ignored. 

When you optimize your posting schedule, you’ll increase the chances of conversion and, if the content is monitored properly, you’ll reduce the chances of it being flagged as spam.

 

Track Analytics

It’s critical to track the metrics of each of your company’s social profiles when running ad campaigns. Consistently optimizing your social-profile campaigns allows you to gain a better understanding of performance. For example, depending on the network and functionality, the number of likes, comments, reshares, retweets, reposts, and video views on one platform may differ from those on another.

 

Hire a Social Media Manager

Social media managers are in charge of a company’s image across all social media platforms. They plan, implement, and measure marketing strategies as well as create, compile, and promote content. They also monitor, moderate, and interact with customers.

Companies can use social media channels to increase their brand’s presence, impact, and influence thanks to the advancement of technology. However, in order to achieve this, a company must have a well-thought-out, well-executed, and well-curated social media strategy. Maintaining compliance with all of these requirements is a time-consuming task that necessitates the hiring of a full-time social media manager.