Marketing Strategy

DOMINATE YOUR MARKET & RISE ABOVE COMPETITION

Out-Of-The-Box
Marketing Solutions

Our marketing team are seasoned experts in placing your brand ahead of the competition, combining digital and traditional marketing strategies that work.

  • 30+

    Years
    Experience
  • 40+

    Employees &
    Growing
  • 500+

    Successful
    Projects
  • 4

    Offices Across
    The Globe
how we do it

Reach The Right Audience And
Deliver The Right Content

Promoting your restaurant is not the same as any other form of marketing. It takes a different kind of approach and creativity- tailored to your needs.

  • Highlighting A
    Unique Proposition

    In a saturated market, the only way to stand out is to place your brand value in a unique position. Having an expert digital marketing team provides you with leverage to highlight your unique selling points.

  • Harnessing
    Social Media

    The food industry is highly competitive and social media is a way to showcase your products through images and content. An effective marketing strategy always involves social media management.

  • Compelling
    Content

    Content is King! Our content architects work closely with your team to create the most compelling content that captures your restaurant’s vision and brand.

Analyze Your Business Opportunities Better

LAYING THE GROUNDWORK FOR A SUCCESSFUL & PROFITABLE RESTAURANT BUSINESS.

Data-driven marketing strategies that effectively showcase your restaurant.

  • 1. Backed By Data, Driven By Measurable Results
  • 2. Creativity And Innovation
  • 3. Concept Creation
  • 4. Going Social

01 Backed By Data, Driven By Measurable Results

Everything we do that involves your restaurant is backed by data gathered through extensive research by our marketing team. Our team analyzes your current position and the landscape of your market. We also assess your competition and develop strategies that differentiate you to make you stand out and get noticed and deliver measurable results.

02 Creativity And Innovation

We won’t let you get stuck on a single idea. Our creative team ensures the highest quality of work, harnessing creative innovation to effectively attract and retain your customers through out-of-the-box marketing strategies. This is achieved through feeding creativity into our innovation process. It is not enough to come up with exciting ideas, we also think of new ways of executing it.

03 It’s All About Your Buyer’s Journey

Perhaps the oldest and surprisingly the best and most effective marketing strategy is through the traditional word of mouth. Nothing is better than when people are positively talking about your brand. Creating a positive journey for your customers is crucial and our marketing team helps you achieve that.

Your customer’s journey is an ongoing process. We ensure that we don;t

04 Going Social

Social Media is a powerful tool in restaurant marketing. And social listening plays a pivotal role in understanding your existing and potential customers on social media. It’s about actively listening to your audience and engaging them in thoughtful communication.

Not only does our team attentively conduct social listening, but social monitoring as well. This ensures that we are aware of your audience’s whats and whys. In other words, social monitoring tells us what your audience wants while social listening tells us why. Using these, we are able to create marketing strategies tailored to your target audience.

Happy Clients

  • Amira’s Deli, The Pointe

    Amira’s Deli, situated at The Pointe, Palm Jumeirah, boasts of its fusion cuisine - American Deli and European bakery. Our team at Be Unique Hospitality was tasked to engineer their menu to fit its unique concept. Moreover, we also arranged recruitment and staff training for the restaurant.

    • 5-star rating in Tripadvisor
    • Consistent positive reviews
    • Designed a unique and wide selection menu that infuses French, American, other international cuisines.
    View Case Study
  • Logma

    Logma is an Emirati food restaurant that has branches in Box Park, Al Wasl Road, Mirdif City Center, and Dubai Mall. Their Riyadh branch is also opening soon. Be Unique Hospitality conducted superstar staff training for the employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling.

    • Improved staff performance and received positive feedback from dine-in customers through Zomato (4.3 stars) and Tripadvisor (4.5 stars)
    • Nominated for MENA restaurant awards for 2019 and 2020
    View Case Study
  • That Cafe, Abu Dhabi

    That Cafe is a 2-storey cafe with outdoor seating, located at Al Bateen, Abu Dhabi. They are known for their gluten-free, and vegan options. Be Unique Hospitality provided a full service for That Cafe, from its early conception, menu design, interiors, recruitment, staff training, and actual operations.

    • Developed a wide range of menu options from breakfast meals, desserts, and vegan and gluten-free options
    • 4.2 stars in Google Reviews
    View Case Study
  • Nene Chicken

    Nene Chicken is a Korean fast food that specializes in Korean-style fried chicken. They are located near Ski Dubai’s Foodcourt, Mall Of The Emirates, Dubai. Be Unique Hospitality has been part of Nene Chicken right from the beginning. As their consultants, we helped them in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

    • Attracted high-volume customers in MOE and around Dubai
    • 4-star rating in Zomato
    View Case Study
  • Majlis Al Sultan

    Majlis Al Sultan is a contemporary Middle Eastern restaurant located on Al Wasl Road. We were part of the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. We guided the restaurant owners in actualizing their dream restaurant. Today, they are one of t he most sought after food establishments in Dubai.

    • Awarded Favourite Middle Eastern Restaurant 2019
    • Included in the Top 50 Lebanese Restaurants in Dubai
    • 5 Star Rating in Tripadvisor
    View Case Study
LEARN MORE

Frequently Asked Questions

  • Do I really need social media for my restaurant?

    Yes! And we can help you build your social media presence. Being on social media brings several benefits to your business, not to mention the number of people you can network with. People’s buying decisions are heavily influenced by social media and not having an online presence is a missed opportunity.

  • Which Is better, print or digital marketing?

    Print and digital marketing go hand in hand. And it all depends on your campaign materials. Other methods of marketing work best in print and while others through digital means. Print marketing is tried and tested, authentic and trustworthy but it can be expensive, and at times, outdated.

    On the other hand, digital marketing is accurate, and cost efficient but it may be impersonal and less memorable than something that’s tangible such as print marketing. They work best when done together.

  • How Important is Social Listening?

    Through social listening, we are able to tap deeper into what motivates your audience and their desires. Using the information gathered from listening to your audience, we are able to take our marketing strategies to the next level.

  • What are some tips for a successful social media account?

    Consistently posting content on social media and actively engaging with the audience is an effective way to maintain engagement and ensure your restaurant remains relevant to your customers. Your content should be creative and compelling enough to encourage audience engagement.

  • What Makes A Good Customer Incentive?

    Incentives are effective in maintaining loyalty and in attracting new customers. A good incentive such as exclusive promotions and loyalty programs will be seen as valuable by your audience and encourage them to remain loyal to you.

  • Does Email Marketing Work?

    Yes! Email marketing is still widely used today because it remains one of the best ways to reach and communicate to your audience directly. This way, you’ll be able to send the messages you intend to give across your customers.

Testimonials

Campaigns & Strategies Designed To
Exceed Client Expectations

Be Unique Hospitality conducted superstar staff training for our employees in the restaurant that included guest expectations, menu knowledge, selling techniques, and complaint handling. With their help, we have been nominated twice for the MENA awards in 2019 and 2020.

Be Unique Hospitality was with us since the conception of the restaurant from the feasibility study, concept creation, menu engineering, interior design, right down to staff training, and actual operation. The team guided us in actualizing our dream restaurant. Today, we are one of the most sought after food establishments in Dubai. We were also awarded Favorite Middle Eastern Restaurant in 2019.

Be Unique Hospitality has been part of Nene Chicken right from the beginning. As our consultants, the team helped us in business planning, staff training, recruitment, location scouting, and initial restaurant operations.

The team at Be Unique Hospitality provided a full service for us at That Cafe, from concept creation, menu design, interiors, recruitment, staff training, and actual operations. Today, we are a well-loved establishment with customers flocking from different emirates.

Be Unique Hospitality was tasked to engineer our menu to fit our unique concept. They designed a unique and wide selection menu that infuses French, American, other international cuisines. The team also arranged the recruitment and staff training for our restaurant.

get more customers to your restaurant

Your Future Success
Is Our Reference

We have over 3 decades of experience working with clients and turning dreams into reality. From Bars, Spas, and Hotels we have stood with each of our clients from day one to ensure their dreams come true!

Be Unique Group