Great PR knows how to cut through the clamor and build affection for your brand. But in a noisy and often cynical digital world, the old ways aren’t always effective.
Today, PR is still story-driven, but storytelling is constantly evolving with the changing moods and innovations of digital. Success brings visibility and engagement, but those that can’t meet audience expectations risk getting lost in the fray.
PR success takes preparation. Our approach starts with research, thrives on creativity, and is consistently self-reflective.
We study and conduct an in-depth exploration of your current market landscape and formulate questions that matter- what’s working, what isn’t, and why.
Brand intelligence garnered from analyzing your current market landscape, and social listening helps you understand your customers’ sentiment and places you a step higher than your competitors.
Gain meaningful media coverage with the right pool of media contacts that’s relevant to your target audience. We will help you create a dynamic media list that will propel your brand forward.
Generate adequate press coverage and media exposure by reaching out to the right influencers, journalists, bloggers, and other potential resources.
We’ll help you create compelling content you need-from blog posts, press releases, white papers, social media posts, press kits, and everything necessary to deliver your message across your audience.
Delivering on the brand promise is crucial to maintain. Reports and analytics can provide data that can be utilized to make better decisions and develop a data-driven approach.
Effective public relations can improve business outcomes by generating new leads. When your company is covered in targeted media outlets, your company’s becomes more visible to prospects. At Walker Sands, our unique integration of PR and digital marketing also creates opportunities to develop and convert high-value content assets (e.g., data studies, white papers, etc.) into lead gen machines.
The right media placements at the right times can be used to attract the attention of VCs and other investors. With the right messaging and strategy, PR increases your credibility as a stable and potentially lucrative investment target. So why do PR? If you’re an early- or mid-stage company, your next round of funding may depend on it.
In many cases, PR campaigns not only attract new clients, but prospective employees as well. Any PR strategy that establishes your business as a thought leader will inevitably increase your profile among the best and brightest talent in the field. With PR, you can gradually cultivate a reputation as one of your industry’s most sought after employers – and you can use your newfound access to talent to accelerate your growth curve.
Employee turnover is a serious threat in most technology firms. But companies that struggle with the "why do PR" question often fail to see how public relations can boost employee morale and improve retention. Industry thought leadership opportunities, social media campaigns and other tactics create a sense of pride among employees and confirm their decision to remain with the company.
Cost savings can be an added benefit of PR, especially when PR is integrated with other tactics in a digital ecosystem approach. By taking advantage of synergies between earned, owned and paid media, you can achieve greater impact at a lower cost than strategies built around a siloed approach.
A carefully crafted public relations strategy produces clarity about your company’s key messages and brand identity. Although there are a variety of vehicles for amplifying key messages, the best PR agencies will help you develop the messaging that carries across all of your PR and digital marketing efforts.
Most growing B2B technology companies outsource public relations to experienced PR agencies like Walker Sands. Leading B2B PR firms have the expertise and industry contacts to achieve optimal results. Another reason to address the "why do PR" question? Because outsourcing to a PR firm frees up your marketing staff to focus on more important things.
If your goal is to be acquired by a larger technology firm, PR isn’t just a good idea – it’s a must. Visibility online and in media outlets is a prerequisite for attracting the attention of acquirers, many of whom rely on industry media sources to unearth hot acquisition targets.
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The Asian Business Leadership Forum (ABLF) is Asia’s most influential business leadership annual event series held in Dubai. The event brings together global leaders in conversation and collaboration. Our goals were to improve brand awareness through social media platforms and increase social media engagement. As a leadership forum, ABLF wanted to make a mark all around the year through social media platforms rather than just at the time of the annual event
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Our goals were to increase the event awareness for “Keep Fit”, an initiative from His Highness, Sheikh Mohammad Bin Rashid Al-Maktoum; Vice-President, Prime Minister, and Ruler of Dubai in association in the Dubai Police. We also aimed to drive in traffic for the 24-hour event, primarily children and families. Apart from these, we also promoted fitness and healthy living among children and families by inviting them to a community walk at the event venue. We also handled the social media promotion of the event specifics, including the community walk, children's games, and other entertainments. We conducted 3 weeks of promotion to reach the maximum number of audience and ensure their participation.
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Public Relations is a crucial aspect of building your brand and establishing its presence in the market. We know that lasting results of building a commendable brand image are not achieved by just thinking and blinking. We are committed to creating a well-defined strategy and tactics that will ensure that you, as our client, will get the desired results.
A group of professionals, working round the clock to build your image and to keep an eye on developments, can add immense value to your business and assist in setting and achieving future goals. However, an in-house public relations department may over-stretch the resources, time and focus away from your core business. By hiring a Public Relations firm, you receive the services of an experienced and specialized team of Public Relations experts and the latest technology available to them, without investing in the material and human resources in your own office.
Social media is a powerful medium to provide companies to help their brand reach their followers and keep them engaged. Social media influencers can help you achieve that; these influencers have a dedicated group of followers who provide appealing and relevant content related to their field of expertise. We work with influencers all over GCC across all major social media platforms and can help you avail of their services based on your needs.
Many companies are choosing to outsource their public image, so they are able to focus themselves on other drivers of profit and growth within their organizations. While your day-to-day performance remains the most essential tool in building your reputation, expert management of your public image can provide immeasurable advantage during regular operations as well as in times of crisis.
A reliable PR agency works to create awareness among people about a product or service. A great example is creating promotional events and experiential marketing opportunities. These services help companies engage with possible leads and customers, grow their audience, and even build brand loyalty. Our PR agency offers these services to help you get in the field and interact with your customers and understand their demands accordingly.
Media relations is one of the critical services PR agencies offer. We work tirelessly to provide thrilling outcomes such as a feature in a lifestyle magazine or an interview or an advert on the local news channel. Although it could be considered a time-consuming process, we know how much diligence and creativity will be required to understand how the press operates; However, it doesn’t always provide a quick fix, but it is an investment that pays off the manifold. So, you can rest assured as we’re here to help you every step of the way.
The Asian Business Leadership Forum event brought together global leaders in conversation and collaboration. Be Unique Group helped us improve brand awareness through social media platforms and increase social media engagement. As a leadership forum, The team at Be Unique Group aimed for us at ABLF to make a mark all around the year through social media platforms rather than just at the time of the annual event.
Be Unique Group’s goals were to increase the event awareness for “Keep Fit”, an initiative from His Highness, Sheikh Mohammad Bin Rashid Al-Maktoum; Vice-President, Prime Minister, and Ruler of Dubai in association in the Dubai Police. They also aimed to drive in traffic for the 24-hour event, primarily children and families. Apart from these, the team helped us in promoting fitness and healthy living among children and families by inviting them to a community walk at the event venue. Be Unique also handled the social media promotion of the event specifics, including the community walk, children's games, and other entertainments. Finally, they conducted 3 weeks of promotion to reach the maximum number of audience and ensure their participation.
We promise extraordinary services that can help your brand receive the recognition and reputation it deserves.
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